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Branding

5 useful methods for increasing your Brand Awareness

Brand awareness is a direct consequence of  strategic moves and planning which are made over a consistent period of time. A brand’s solid identity within the society and it’s customer base is of utmost importance as it is responsible for improvement in sales figures of the company. Awareness about a brand or company could easily […]

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Five reasons of using professional icons in designing

Designing for web or print media is about communicating your thoughts and ideas. It would not make much a difference how helpful is the data which you’re sharing if you don’t leave the visitor intrigued for investigating more about the content. All the  hard work and content creation would not prove to be fruitful if your […]

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Why You Need a Brand Statement

Every brand needs a mission statement. You can consider your mission statement as the location of your friend’s house when you land and in a distant country for the first time to get together along. Without it, you are lost. Your mission statement answers questions such as: Why is your product in business The moral and/or ethical […]

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