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5 useful methods for increasing your Brand Awareness

Brand awareness is a direct consequence of  strategic moves and planning which are made over a consistent period of time. A brand’s solid identity within the society and it’s customer base is of utmost importance as it is responsible for improvement in sales figures of the company. Awareness about a brand or company could easily […]

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Why You Need a Brand Statement

Every brand needs a mission statement. You can consider your mission statement as the location of your friend’s house when you land and in a distant country for the first time to get together along. Without it, you are lost. Your mission statement answers questions such as: Why is your product in business The moral and/or ethical […]

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